Three-time first marketing hire with 20+ years at VC- and PE-backed software companies. I join at inflection points, turn early marketing into a repeatable pipeline machine, and tie every program to revenue, including the marketing function behind a $148M acquisition.
Tools, video, and content I created or led at FieldFlo, Appriss Retail, and LiquidFrameworks.
FieldFlo
I used Claude to code this self-serve calculator for the FieldFlo website. Contractors enter their own numbers and see projected savings, which turns the value story into a conversion tool prospects can use on their own.
FieldFlo
A FieldFlo customer tells their story in their own words, giving Sales credible, industry-specific proof.
FieldFlo
A concise walkthrough of FieldFlo's value story, built to help prospects understand the platform quickly.
Appriss Retail
An explainer for Appriss Retail's AI-powered loss prevention and returns intelligence solutions.
LiquidFrameworks
The annual user conference I created from scratch. 70% of total pipeline participated, strengthening customer loyalty ahead of the $148M acquisition.
FieldFlo · Case study
How an Ohio abatement contractor's owner runs every job from Florida. Includes a 1,200-page closeout report delivered in 30 minutes, which led to two new project awards.
Read the PDFFieldFlo · Whitepaper
How growing demand, a retiring estimator workforce, and a new generation of AI are reshaping how demolition and abatement work gets bid.
Read the PDFFieldFlo · Whitepaper
A strategic guide for owners and VPs of Operations on what AI estimating can and can't do, with five standards for trustworthy AI takeoff.
Read the PDFConversations on marketing, leadership, and growth.
Co-host
The podcast of the American Marketing Association's Houston Chapter, which I co-hosted.
Guest
A guest conversation about my career and approach to marketing.
Four SaaS companies, three of them as the first marketing hire.
Vice President of Marketing
AI-powered field service SaaS, first marketing hire
Role eliminated in company-wide reduction in force.
Vice President of Marketing
AI-powered retail fraud prevention SaaS, $80M+ ARR
Vice President of Marketing
Drone defense SaaS, Series B, a16z-backed, first marketing hire
Director of Marketing
Field service SaaS, acquired by ServiceMax for $148M, first marketing hire
15 marketing awards across campaigns, content, video, and marketing automation.
Leadership: Board Member and Past President, American Marketing Association – Houston Chapter (2011–2025), one of the largest AMA chapters in the country and an 8x Chapter of the Year.
I'm looking for a VP or Head of Marketing role at a B2B SaaS company ready to build a marketing engine that scales. Based in Greenville, SC.